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Product photography has become more popular lately with the boom in social media. You’ll find small companies dominating with stylized images of their products. You’ll also see lifestyle bloggers making every meal look like the cover of Bon Appetite. Capturing product photos can be a lot of fun. Whether you’re a small company or a photographer that wants to expand their portfolio. There are some tips that can help make your product photos shine.
For our product photography shoot, we worked with our client Seabold Ginger Beer. They make tasty ginger beer in the Los Angeles area. For this shoot we used our Sony A7 III with the Tamron 28-75mm.
Here are the tips for capturing eye-catching product photos. These tips can enhance your Instagram and website.
PROPS
To stand out with product photos you have to have a great arsenal of props. This helps because you won’t always have the budget to include a prop stylist. It’s doesn’t have to break the bank to start a collection of props. I’m proud of our prop collection because it’s a mixture of home good stores, thrift stores, and unique finds. Always keep your eyes open when it comes to props. Look for items that will work many times and in different settings. When it comes to storing props we keep them in stackable containers in the garage. So, you should be able to find a space to keep your props. Don’t forget to use plants or flower bouquets that will add life to your shoot.
Seabold Ginger Beer Product Photo
Seabold Ginger Beer Flat Lay
NATURAL LIGHT
Natural light is always your best friend when it comes to photography. This tip is especially important for small business owners that aren't professional photographers. This will make your photos look more polished if you're working as your own photographer. When it comes to natural light it can add a clean look to your photos. Also, it can create dimension. Pay attention to how the light filters through the windows. See how you can use that to enhance your shot, add shadows and create depth. To add an extra pop, you can use a strobe light with a soft box to soften the light. This helped us in shooting the bottles and trying to eliminate some of the reflection on the glass.
Seabold Ginger Beer Product Photo
TEXTURES, COLORS AND BACKGROUNDS
To bring flavor to your shots make sure to play around with textures. Use contrasting colors, interesting surfaces or unique backgrounds. When scouting around your home, or location. Look for spaces that might have texture or bring a unique element to your photos. Sometimes you have to look past the obvious and dig deeper. To enhance flat lays: use layers, saucers, plates, and placemats. One of my favorite ways to add color is to buy foliage before the shoot. I get leaves, baby’s breath, anything to throw in the corner or background. A plus with foliage is it lasts a long time and looks good even when it dries out a bit.
In conclusion, with any shoot, it’s always a good idea to find some references. Pay attention to what other brands are doing so you can see what props, textures, and colors they do. This will help you find the perfect style for you and your brand.
Watch our Full Video on How To Take Product Photos: