ACHILLES STAR
CLIENT BRIEF
Achilles Star is a fashion boutique that came to Live Art Love for a digital look book. They wanted to showcase the launch of their new line of accessories - glasses, jewelry and handbags. Achilles Star has vintage inspired pieces for modern women. Pieces that can upgrade any outfit to a chic and classic look. In addition to the video, they wanted lifestyle images to use on their website and social media channels.
The goal for the video was to be lighthearted with a retro vibe. We decided to use our in home studio to create the whimsical looks. Taking advantage of silk textures and bringing in fun elements with bubbles and visual effects. We let our client pick the color palette with visual references and mood boards before we began production. They were hands on from the talent selection process to the theme of the video.
Using light colors of beige, pink and blue it made the gold of the jewelry pop. With a strict budget and timeline, we produced the video and look book at the same time. Shooting photography between each video set up. This created a seamless look by taking advantage oft he same lighting set ups.
We have a continuous working relationship with Achilles Star creating social media content on a rolling basis.
